on the big screen in the velodrome at the start of each session, this piece by crystal CG with the chemical brothers. kraftwerk mets tron.
this is one of the rare places where we get a sense of the animated ident that we were originally told the 2012 logo would become. it was curiously downplayed during the games, except as a small mark on the corners of things - i wonder if there was a loss of faith. there was also a tendency to lose the 'drop shadow' that had suggested animation, to give it a cleaner look.
at the 2 minute mark we get a glimpse of a better 2012 logo:
cut the whole thing into polygons, rearrange slightly...
i won't spend more time on it tonight, but you get the idea... black background would have been good too.